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Industry Vet Takes the Helm at ADG

Top 40 supplier ADG Promotional Products – a division of Banyan Incentives and subsidiary of Taylor Corp. – has added industry veteran Bill Mahre to its leadership team. As president, Mahre will lead the company's sales and services initiatives designed to help meet the evolving demands of its customers. Mahre ...(215 words)

McDonald’s Puts Green Design into New Restaurant

McDonald’s is just one major chain that is exploring green design for its new stores. Major players including Target and Wal-Mart are moving toward building materials and designs that save energy and are overall more environmentally responsible and are eligible for LEED certification.In fact, one North Carolina McDonald’s, which opens ...(71 words)

3-D Catalog Hits Industry

In an industry first, Bodek and Rhodes recently unveiled a 3-D performance catalog featuring two of the wholesalers’ top brands: adidas and UltraClub. The company developed the catalog to build excitement around its collection of imprintable active performance wear. The catalog was shipped to selected customers, along with a pair of ...(123 words)

Hirsch CEO Makes Strides in Acquiring Company

President and CEO of Hirsch International, Paul Gallagher, made an acquisition offer that’s been approved by the company’s board of directors. Obtaining approval from Hirsch’s remaining stockholders is one of the final steps, although the company is able to continue entertaining bids for a couple weeks. The company’s stock price ...(71 words)

Credit Card Debt Swells at Record Pace

More Americans than ever are delinquent on their credit card accounts, according to a new report from the American Bankers Association.The association found that in the first quarter of 2009 the rate of consumer loan payments at least 30 days late rose to 3.23 percent from 3.22 percent in the ...(96 words)
 

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Michael Daehn
328 Bellezza
St. Louis, MO 63021

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Started by Michael Daehn Feb. 23, 2008.

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marketingenious Blog

Quick Tip to Organize Your Workspace

Is your desk a mess? One way to overcome a messy work area is to place items in relation to their usefulness. Items you use all the time should be at arm's length.

Things you use rarely, like reference materials, can be stowed on a shelf across the room. Only have files close by that you use all the time, the rest can go in a file cabinet.

Besides reducing clutter, you are sure to have the things you really use close at hand.

Are the items in your workspace organized in relation to the frequency of their use?


Get Organized FAD: File, Act, Delete


Use the FAD (file, act, delete) principle to get organized. This works great with email. When you go through your inbox be sure to file the message, act on it or delete it right away.

Do not read it and leave it in your inbox. If you do not have time to file, act or delete then wait until later to read your messages. FAD saves you time because you only handle each message once. Give it a try.

How do you handle your inbox? Could the FAD system save you time?

Read Weird Magazines

Read magazines that seem weird to you because you do not usually read them. You will get great insights and new ideas by looking at material you usually ignore like:

  • Better Homes and Gardens
  • Wired
  • People
  • Time
  • Ninja Monthly

You never know where your next breakthrough inspiration may come from.

What weird magazines could you check for ideas?


Be Yourself


Be yourself.

  • It's what people want
  • It's the only way to be successful
  • It's the only thing you can truly be anyway

So be yourself.

Are you yourself with customers?


Take an Hourly Break


Give your brain a break at least once an hour. There is a reason that most classes are scheduled to be 50 minutes long. Even if you don't leave your desk, try to give yourself a mental break. It may seem like you are playing hookie, but you will actually improve your productivity by getting away for a break.

Have you had a break today?


Post Your Contact Information


A few years ago people paid big money to put their name and number in the Yellow Pages, on billboards and TV commercials. How times have changed.

Many folks today are afraid to post their email, phone or address in fear they will get spammed. Well here's the deal, you will get spammed. The other side of the coin is that you want your customers to be able to find you.

Particularly on the web, the only way people who don't already know you can find you is if you freely share your contact information. Some people have customers fill out a contact form. This is lame. Post your information so people can call or email you right away. If you get some junk mail that's just the price of doing business.

Do you post your contact information?


Get Ergonomic


Be ergonomic by making sure your work area is a good fit for your body. How you sit where your desk is, how you set up your monitor and/or workstation can make a big difference in how you feel at the end of the day.

If you are having pain in your arm try a trackball mouse. I won't compute without one anymore. And if you feel a little depressed, try opening the window shade or installing natural lighting. These little changes can make a big difference in how well you do you work and how long.

Are you working ergonomically?


Use Emoticons


Emoticons are emotional messages you can communicate with keyboard characters. These are very handy when using email. It is difficult to read a person's tone in an email, but a clever smiley on the end can let the other person know you aren't miffed.

If you still aren't sure how they work, take a look at this and turn your head to the left:

:-)

It's a face with 2 eyes, a nose and a smile. Still can't see it? Turn your monitor clockwise 90 degrees. Just kidding ;-)

There are lots more on wikipedia.

How could you use emoticons? Have a splendid day! :-)


Have a Sense of Humor


Knock, Knock.

Who's there?

Grouchy business owner.

There's nobody home.

Who wants to deal with a curmudgeon who never jokes or cracks a smile? No one. So lighten up and have a sense of humor in the way you do business and communicate with customers. Whatever you do, don't get advice from your lawyer first. They suck the fun out of everything.

How could you be more playful with your customers?


Always Carry a Pen


Always carry a pen. You may need it to:

  • Jot down your next million dollar idea
  • To record important information (like at an accident scene)
  • To get someone's contact info who forgot their card
  • To look like a hero to someone else who needs a pen

There are some sleek models that fit in your front pocket. My favorite is the Space Pen. Don't leave home with out packin' some ink.

How has a pen saved your bacon in the past?


 
 

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Michael Daehn Michael Daehn created this social network on Ning.

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Michael Daehn's Biz Memes

August 2: Nothing Attracts a Crowd Like a Crowd

Have you ever walked through a fairground or down a boadwalk. All of a sudden you see a huge crowd of people. Do you check it out? Even if you don't stop, it gets your attention and you have to see what's going on.

Have you ever gone to a restaurant on a Friday night at dinner time and the place is empty? It kind of gets you wondering if there is something wrong. Having a crowd is a great way to get more people interested in what you are doing.

Is there a crowd gathered and clamoring for what you do? What could you do to get a crowd started and the momentum moving forward?

August 1: Capitalize on Your Mistakes

We all make mistakes, and when you are dealing with customers they are an opportunity to make a good impression. If you show you are willing to take responsibility and solve problems your customers are more likely to trust you.

I was at a restaurant last night and the kitchen made a mistake on my order. The waitress apologized and got a new order out in minutes. She didn't make excuses or explain away the problem. She took responsibility and acted right away. I will definitely eat there again because of the way the waitress took care of the situation.

How do respond when you make a mistake?

June 28: Don't Fight Web Conventions

When it comes to web design, try to stick with convention. That is, don't deviate too far from what is generally the standard practice on other websites. No matter how great your site is, cumulatively people spend more time on other people's websites.

Therefore, people learn to use and navigate sites based on their experience elsewhere. For that reason it makes sense to stick with what people are used to. If you do dare to try something new, make sure it is a definite improvement and easy to understand or your visitors will get frustrated.

Does your website follow standard practices?

June 27: Don't Innovate on Navigation

When I work with clients on new site designs most people want something cool or innovative. Those are good qualities, but some areas are off limits. It's not a good idea to come up with new ways to navigate your site. People get used to navigating sites a certain way so making them learn a new way to get around your site is not the best idea. Most people will just leave your site.

How easy is it to navigate your site?

June 26: Key Web Usability Question: What Do You Expect To Happen?:

When testing web designs on users the most important question is "what did you expect to happen?" Whether they click on a link, mouse over a picture, or select an icon the best result is for the site to behave the way they expected.

When blue words don't link, icons change into a new shape, or pictures go blank it is confusing to site visitors. When in doubt, ask users what they expected to happen.

Do you test your web designs? What kind of questions do you ask?

June 25: Limit Choices

Giving customers choices is a good idea, but don't give too many or you will confuse them. When I sold PDA's for FranklinCovey, we offered IPaqs, Palms and Handspring devices in a wide range of prices. Most of my customers didn't know where to begin. After asking them some questions about their needs and planned uses for the device I would narrow the best choices down to a few units.

When I first started I would explain the features of any and all the PDA's people wanted to hear about. This was way too much information. By narrowing the choices to the best fit for each person I was providing a service and making the decision easier for customers. And I started selling more PDA's.

How do you focus on the best choices for your customers? Do you ever overload them with information?

Aprill 8: Leadership is Influence

Effective leadership is getting people to perform a task or behave in a desired way through your positive influence. Effective means the follower wants to perform and will likely continue to follow your lead long term.

Of course there are shortcuts to getting people to do what you want, but shortcuts often lead to rebellion and sabotage.


What kind of leader are you? Are you effective long term? Do your people follow you because of your influence or because of your threats?

April 6: Integrate Your Marketing Tools

Once you choose the right tools, make sure they are working together. Do your print ads have a web address? Do you post your commercials on your website? Do you mail a schedule of events to your customers?

The more tools you use and the better you integrate them, the more powerful your marketing is.

Are your marketing tools integrated? How?

April 5: Pick the Right Marketing Tools

The major marketing tools are:
  • Public Relations
  • Publicity
  • Advertising
  • Sales Promotion
  • Personal Selling
  • Direct Marketing
  • Internet/Interactive
Some tools work better than others depending on your message and your audience. Make sure you pick the right ones.

What marketing tools do you use? Why did you pick them?

April 7: Avoid Jack Ass Management

If you are driving a mule you have two options:
  • Dangle a carrot
  • Threaten a whip
Many managers use the jack ass approach, but people are more complex than animals. Motivating employees is about more than rewards and punishment, it's about motivation. Find out what makes people tick and help them fulfill their passion.

Do you use the carrot and stick approach with employees? How do you motivate them?
 

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